A business plan must present a clear set of actions showing what the business will do, as well as how these activities will be managed. Executive Management At the top of the business’s organization chart must be a CEO with a vision for what the business can be, leadership experience, and, hopefully, industry expertise qualifying him or her to work in the business’s sector.
The management team description should spend most of its space detailing the qualifications of this CEO, whether it is the founder, a partner the founder has brought on, or a hired director. If readers of the plan are convinced of the ability of the CEO to lead, they will be much less concerned that other plans be written in as explicit detail. They will put much more trust in the CEO in these cases. Quality and Financial Controls Statements in the plan about how high the quality of the product or service will be must be presented alongside descriptions of the quality control measures in place in order to be convincing.











